Things You Must Know When Selling Your Home

You need to find the best time to sell your home by observing the market and establish a price that corresponds to other sales. This article will provide you everything you need to make a profit on your real estate sale.

If you buy energy-saving items like a power meter, such as energy monitors, LED bulbs, and LED bulbs, people may be more likely to buy the house because they can save a great deal of money not having to buy those things themselves.

When selling a house, clear as many items out of it as you are able to, even if your family is still occupying the home.

Your Kitchen Is Your Selling Secret Weapon

Making inexpensive upgrades to your kitchen can improve your property value and valuable. You may want to switch out one appliance to update the look. Instead of changing out old kitchen cabinets, paint the ones you already have.

Have your home’s heating and air conditioner serviced before you put the home on the market. Buyers generally do not want to buy a home that requires an immediate large investment, like a new furnace, so if the AC and heater are fine, it can appeal to more probable buyers.

A welcoming home with an attractive exterior is more inviting and enticing to a buyer. It can significantly affect how many people coming to view your showings.

Clean windows allow more light in, and make it look newer. Buyers will never know that you spent a few hours scrubbing, but they are sure to notice a huge difference.

Try to sell your sale so that you close the deal before moving to your next one. Paying on two houses can be a good way to go broke quickly.

Take any personal touches out of the stamp from your home if you just want people to go ahead and let themselves inside your house. You can do this through removal of your family photographs and mementos. Buyers want to see their own family in a home and not yours.

Get rid of the clutter before you want potential buyers to find your home appealing.

Make sure that all counter tops and appliances have clean surfaces. Sweep and mop the floors, and scrub your minimalist bathroom until it’s sparkling. Make sure your children keep their rooms. Do not let dirty laundry any place where it can be seen.A nice and clean home provides buyers to focus on the positive aspects.

Open your curtains when you show your home. Buyers like how well sunlight brightens up a home. Lift the blinds and pull back the drapes or curtains. Weather permitting, you could also open windows to let in some fresh air, which will be attractive to potential buyers.

Don’t be tempted to use fragrances or light scented candles when selling your home.Some people can be overwhelmed by smells or even allergic to certain products. These factors could even make you to lose a buyer.

Once the inside of your home is ready to be shown, head outside and see if there are any problems that need to be addressed there. Focus on your house’s “curb appeal”. The outside of your home must give an excellent first impression. If something catches your eye that might be considered a negative, you need to make sure it is taken care of.

Cautions When Getting Real Estate Appraisals – There Are Pitfalls

Don’t think an appraisal figure you receive is the correct value of your home. You will get different appraisers don’t value your home the same. If you are selling your home, get the real estate agent to provide a market analysis that is comparative to other homes up for sale in the area.

A newer investor is likely to learn the hard way that there are serious downsides to being new to the game.

Take into consideration how selling your home can affect your personal life. Be prepared for constant phone calls, flaky potential buyers, and spend a lot of time showing your property.

While it is not the most traditional way to sell a home, you should consider utilizing an auction, particularly if the housing market is currently slow. This will save you the money since you would have spent on an agent. You might also sell your home faster this strategy.

Choose one of the real estate agents who doesn’t give you the highest or lowest estimate on the value to your home.

When you are drawing up your listing contract, think carefully about the selling price and the terms of the sale. You may want to include your property’s fixtures and fittings in your asking price in order to make the price more interest.You should also let them know what you will take with you so they do not expect it to be there when they move in. All of these terms have to be spelled out clearly outlined to avoid misunderstanding.

Knowing what you are doing and why you are doing it can mean the difference between profiting and failure. The tips provided above included great advice on many factors that are part of the selling process. It will be easier and far less stressful to sell your home using these tips.


Online Business 101- How To Be Successful Working From Home

Most people have given some thought about starting their own home business enterprise. You may have probably thought about it as well. It is great setting your own schedule and decide how you want to do things. Keep reading to get some terrific advice about operating your own home based business.

You might want to wear pajamas in your home office. Try dressing up like you would for an external business. This will make you feel more productive and put you in a better frame of mind.

Take regular breaks throughout your day, but don’t get sucked into the activities that you may find around your home. Don’t start painting a bathroom or talk on the phone for long periods of time.

Determine what time you refrain from taking business calls each day. Remember your family, your family, and especially yourself.

It can be a good idea to set up your own home business enterprise network to easily communicate with other peers. Even though some of the people will not be in the same type of business, other people that are home business enterprise owners too will have a lot in common with you.

A special business checking account will help you keep track of your company’s financial transactions. All your business transactions and expenses should occur with this account. This will help you keep track of how much your business is performing financially. It is also helps to have a credit card that you use solely for business expenses.

Track your business expenses to save money. This involves everything from fuel used for business related car mileage and Internet service.Even if the amounts are small, and it’s foolish to simply let the government keep even a fraction of your profits.

Do not break into your emergency account if you do not have to, and when you do have to take money out of it, replace the money.

Look for business supplies wholesale.The web has an abundance of references for purchases like this, so do your best to purchase any business supplies you need via that method. Your business license will allow you the ability to purchase from wholesalers.

Taking calculated risks is crucial for home business enterprise owners looking to make a big part of achieving success. Trying new things will bring in new customers and increase your profits. You will not know how good something else potentially is if you do the same thing every day.

You will have a hard time without help to keep the children doing what they are supposed to be doing.

Investors will be very interested in the operation and structure of your business. Use the money you have now.

Do not write off deductions at tax time. Don’t claim anything you do not use with your residence instead of the business.

The internet can help you advertise your work from home business. Your content should be useful, and there should also be a section to order products online, and the ability to order your products or services through your website. Learn ways to make a successful website and internet strategy for your company.

Start a business based on the basis of an area which you already know plenty about. Many people start their online business as they go. This can work, but having expertise will increase your chances of success.Figure out your own strengths and build the business around that.

A simple website is sufficient for most home businesses, so instead invest your money in beta testing. You should design your site to be browser-friendly on all available formats, such as mobile devices,ach time.

Buy a receipt scanner so you can keep track of your expenditures without having to have boxes and boxes of files in your office. You can find a good one by just reading some reviews and getting what suits you.

Talk to your banker about home based business finances.

Make sure errands in along with the more important aspects of running the business.

Learn all you can about conversion rates and strategies to apply to your home business enterprise. You must understand the meaning of conversion is all about and how it will influence your business later on. To have a prosperous business, monitoring conversion rates is vital.

If you have youngsters in the family and find the cost associated with providing good care for them a burden, then a online business can be a great alternative for work. You can work at home and take care of a child while you are able to make some money on the side as well.

You should use social media for your business, not socializing. These sites can cause you to easily be distracted and waste much of your day getting caught up in things that will not help your business. You can use Facebook later.

Make sure to have a complete understanding of the market you know what things you need to gather to open your business. Look at your home business enterprise opportunity from every perspective both positive and negative so that you can make an informed choice.

Take advantage of business classes and webinars that you can. You may not have lots of cash to spend, but many business materials and classes exist which are low-cost or even free. Learning can only help you be successful.

Start a daycare, start a landscaping company, offer landscaping help, or even clean homes. You can help people.

Home businesses can be great if you do not really like people. There is lots to do which doesn’t involve lots of human interaction, like writing, editing, transcribing and coding. You can complete a project, hand it over to the client, and then start a new one!

No matter the business you are looking to run from your house, the most important thing is to serve all of your customers well. You are solely responsible for how well your business does. Do more research on how to run your home business before you launch it. Your home enterprise will start taking off before you know it.


Home improvement loans can make your home a better place to live in

Residence enhancement financings could make your home a much better location to reside in

Home improvement lendings can include worth to your house. This aids house owners in negotiations right deal if he wants to offer your home. Apart from industrial point of view, home supplies comfort in actual sense. House enhancement financings are offered to individuals for the purpose of making house a better place to reside in. There are many reasons of making changes to your house. It relies on people’s choice and passion.

House enhancement might consist of plumbing system, roof, sewer work, adding brand-new rooms, landscaping the yard, execute safety repair services, altering restroom fittings or cooking area sink. House renovation is accomplished for the objective of comfort of individuals that live in your house.

It is easy to obtain home enhancement financings nowadays. Before requesting home improvement lendings, it is very important making an estimate of the requirements. You could consistently use the equity in your home to get a house renovation lending. A home renovation is a great way to get a tax obligation reduction. You could get residence renovation financings in one round figure dispensation at the lending closing.

All of it relies on the amount you want to obtain. If you searching for just a percentage, a credit line can be the very best means of obtaining cash. This method of loaning will enable you to withdraw cash anytime and even in any quantity you need.

When it comes to larger home enhancements such as extensions or renovation, after that you will certainly should obtain large sum of money. The very best means of funding large home enhancement tasks are via secured loans or remortgage.Thus, you have to make the budget as well as according make a decision the sort of residence enhancement financings.


There Are Several Redecorating Jobs You Can Do Yourself

It is possible to treat home improvement as your hobby or perhaps a never-ending obsession. It may also be a priceless investment at your residence. This post will allow you to take the right approach in planning out projects which means you don’t make critical errors.

It is extremely essential to change the air filters. A great deal of service repair calls are known as to homes to wash out buildup seen in machines from dirty filters. Especially if you live in the eastern suburbs of Sydney. During the winter months, with predominantly west winds blowing much of the industrial smog to the coast, which produces filter blocking.

Finding A Sydney Plumber

Another thing that can become blocked are drains. Various things that home owners or occupiers put down drains and toilets can cause horrendous results on a sewer system. Baby wipes are a classic example of what not to flush down a toilet.

Baby wipes that a flushable, are usually not made from materials that breakdown in the sewer, and if these are caught around snares in your sewer pipeline, you will find a toilet backing up and flooding your house before you can say Jiminy Cricket.

When you are faced with a blocked drain situation in your eastern suburbs home, you are going to need  plumber eastern suburbs located to get to your house as fast as possible. This is a plumbing emergency, and something that will play havoc with your renovation plans, so it makes perfect sense to choose someone like Aussie Plumbing.

Think of setting up matching metal fixtures if you wish to alter the look more modern without spending excessive. You can get items like toilet paper holders, towel racks or knobs in several shapes and colors.

Produce a visually pleasing bookcases by making use of wallpaper. Select a design that may be unusual and attention grabbing. If you apply wallpaper to a bookcase’s back, it will probably be visible behind any books or trinkets. This spices in the room together and create a reason for interest to the room.

Usually do not underestimate the volume of effort that the project will require before you begin. Make a comprehensive list of all you need to complete. You must also seek the opinion of some other about the off chance you didn’t miss anything on your assessment. You save money while you are clear about anything that needs doing.

Small Repairs To Pipes Before You Have A Flood

You must center on repairing small things around your own home improvement repair projects first.The numerous systems of your house are interconnected and damage offers the possible ways to spread in a short time. A problem can turn into a tremendous one in just an eye.

Get back some space on your nightstands and end tables by deciding on a floor lamp rather than by using a table lamp. Pick a lamp which is different and that you absolutely love.

Use a peephole on the door. See who is on the reverse side before opening the door! Peepholes are a fantastic security feature and won’t amount to so much money. The one thing you require really are a drill and time. A peephole can provide some satisfaction any time you hear something outside.

If you’re intending to embark on a residence improvement project, make a detailed listing of those items and actions you must use to complete the task, then have got a professional look it over for yourself. You don’t want to miss a step when planning.

Adding a whole new sink will help beautify your home.This may instantly enhance the look for your kitchen area.Sinks come in several colors, so you can really add some fun to the kitchen.

Flexibility is vital when it comes to home renovations. Even though you likely want a certain renovation project completed by a certain date, delays can be unavoidable. You could have only a little bit of money for something, however there are occasions where costs will exceed your expectations.

Bathroom Renovating Plumber – Aussie Plumbing

If you need to make renovations to your bathroom, try so they are handicap-accessible. It is not required to completely convert the facilities right away, but you should get ready because it may save you considerable time and energy. When you put your own home in the marketplace, these tips will assist you to carry out some things around the house which get you even more money.

If you have a problem with burst pipes, a clogged drain or a gas leak, then you are going to need a professional plumber to solve it.

It is possible to make your entrance look better plus more attractive simply by replacing exterior doorknobs. It is a small project that has a lot of your hours. The toughest part will be when you should use is really a screwdriver. You can get nice doorknobs at your local redesigning or home improvement store.

Make sure the contractor you are interested in is correctly insured.If they cause damages and aren’t insured, your only recourse may be to consider those to court so that you can acquire the repair money. You just need to discover whether your contractor can show proof of his or her insurance.

Always consider your climate when considering home improvement projects. As an example, living within a windy area, dry climate and are frequently subject to watering restrictions.

Paint has an inclination to run regardless of how gentle and careful you might be. Taping off all the trim in the room can prevent any paint all over it. If you do get paint about the trim, you might need to repaint it.

Take the time to prepare for a house improvement project! If you’re painting, it is recommended to cover the furniture before starting painting. Furniture could be ruined by paint splatters. Use sheets liberally across the room which will help prevent drips or accidents from ruining your furniture.

Regular cleaning is a sensible way to give a fresh vibe to your home. High traffic areas on the carpet must be shampooed or deep cleaned regularly. This can give your house feel cleaner and keep it looking new.

Major renovations to your property such as erecting a garage or installing a pool may need permits and approval before beginning any work. If you’re making structural changes or aren’t knowledgeable on local regulations, employ a professional to help you out to prevent costly mistakes or fines at a later date.

Think through which projects you need to complete first should you be working on different projects. For instance, if both cabinetry and flooring come to mind, it might probably be best to begin with cabinets.

A professional is trained to do it. You may produce a bigger problem by trying to perform the job yourself.

Be particularly cautious when cleaning windows along with the roof lines. You wish to be certain everything stays in their place.

A good deck is a superb place to hang out and relax.

Lots of people don’t know it’s possible to change their bathroom faucet could be replaced without a plumber. All faucets come with easy to follow for homeowners to perform themselves.

Be wary of getting a contractor after a natural disaster.There are many folks that will leach away from emergency situations. Perform proper research prior to hiring anyone to repair your damaged home.

Try composting to lessen exactly how much garbage you produce. You can easily start a compost pile simply designate a spot in your garden and commence putting compostable garbage such as coffee grounds, vegetable peels and eggshells in it. This can lower your trash and give you fertilizer for your garden.

Increasing your home truly means carrying out a good job. Certain home remodeling projects backfire, making the home more challenging to offer. Use what you’ve learned here to make wise decisions moving forward.

What You Need To Know About Getting Into The Pilates Industry


Pilates is a popular form of exercise that has been around for more than 100 years this is the reason why I convinced myself to be a Pilates teacher training Sydney. It can help you to tone your muscles and core while also improving your posture and balance, all while being a low-impact activity. Since it’s been around for so long, you may think that getting into the Pilates industry would be difficult — but it’s actually quite easy! In this article, we’ll go over some basics about what pilates is and how anyone can get started with teaching it themselves (or working with an existing studio).

What is Pilates?

Pilates is a form of exercise that focuses on core strength, flexibility, and body alignment. It’s a great way to improve your posture, balance, and strength. The core principles of Pilates include developing proper breathing techniques; increasing body awareness; improving range of motion through focused movement; understanding how to coordinate the body as a whole; and learning how to use gravity as resistance during exercises—all while remaining in an upright position.

The pilates industry is growing at an exponential rate because it offers all these benefits with minimal risk of injury or negative side effects associated with other types of exercise programs such as CrossFit or weightlifting. In fact many people who have tried pilates say they prefer it over other forms of exercise because they don’t feel sore after doing their workout which allows them more time for their day-to-day responsibilities without sacrificing fitness goals!

Benefits of Pilates

  • Improved posture
  • Strengthening of core muscles (abdominals, back and pelvic muscles)
  • Improved flexibility
  • Reduced back pain and improved range of motion
  • Weight management and toning, especially for the abdominals

Some benefits include: * Improved body awareness; an increased sense of balance, coordination, and strength * Increased energy levels; more stamina to carry out daily activities without feeling fatigued as quickly * Reduced muscle tension in the neck and shoulders; reducing stress on the spine or joints from chronic tension The list goes on!

Why get into the Pilates industry?

There are many reasons to get into the Pilates industry. If you are looking for a career that allows you to earn money and stay in shape, then Pilates is for you! There are also a lot of benefits related to helping others with injuries or disabilities. The experience of teaching people who may not be able to do conventional workouts can change their lives.

How do you get into the Pilates industry?

Now that you know a little bit about the Pilates industry, you’re ready to take your first steps toward becoming a part of it. The first step is probably obvious: get certified! Pilates instructors are required to have at least 500 hours of training, so this can be accomplished either by taking classes or by studying online and then taking an exam. Once you’ve passed your exams, go out there and start applying for jobs! If they don’t come immediately (and they won’t), consider volunteering at local studios or gyms where teaching opportunities might arise in the future. If neither of these options are available, consider taking additional classes until you reach your goal—the more experience behind you as an instructor means more opportunity for growth once employed.

If getting into the Pilates industry isn’t enough incentive for you, here are some other reasons why learning how to teach this form of exercise should be near the top of your list:

  • It’s fun
  • You’ll make new friends from all over (and possibly meet potential partners)
  • You’ll work outdoors in nice weather most days during warmer months

Be part of a community of instructors

Once you’ve decided to become a Pilates instructor, it’s important to join a community of instructors.

An online community can be extremely helpful with questions and concerns. There are plenty of online communities that exist specifically for Pilates instructors. You can also join an overall fitness or wellness Facebook group where you can talk about anything related to health, fitness and wellness with other people who have similar interests as yourself. If there isn’t one already, create your own Facebook group so that other people will know where they can go if they need help or have questions about something related to Pilates instruction!

Additionally, reaching out and finding mentors within this industry is beneficial because they’ve been through it themselves too – they know what works (and what doesn’t).

Anyone can start a career in the Pilates industry!

It is a global industry with a strong community, and it’s an excellent way to stay fit and healthy. You can be part of this growing industry by becoming a Pilates instructor.


Pilates is a great way to start a career as an instructor. It’s a fun workout that also helps people develop flexibility and strength in their core muscles. If you have any questions about getting into the Pilates industry or starting your own studio, please contact us at we’d be happy to talk with you!

The Importance Of Color In Art


Color is one of the most important elements in art. It can be used to create harmony and unity, as well as to emphasize certain aspects of an artwork. However, it’s important to know how color works and what role it plays in any given painting or drawing before adding your own personal touch. Let’s look at some basic principles that will help you understand why incorporating color into your work is so crucial! A digital tv storyboard can make use of photos of actual locations, 3D model and rendered storyboard as substitute for hand drawn panels.

Color Theory and Love for This Art

Color theory is a branch of art theory that deals with the nature of colors and the psychological effects of color. Color theory helps us understand and use color in art. It is important to know about color theory if you want to create better art.

The first thing we need to understand is how we perceive color. We see colors with our eyes, but what does this mean? Our eyes are not actually seeing things as they appear in front of them (and neither are our brains); rather, they are interpreting light waves and creating an image out of them that allows us to view objects from all sides simultaneously. This process happens within our brains; because it’s happening there, there’s no way for us to directly observe what’s really happening inside!

How to Achieve Harmony and Unity with Colors

Now that you know the basics of color theory, it’s time to put your knowledge into practice. There are two ways to achieve harmony and unity with colors:

  • Color Theory
  • The color wheel is a circular diagram that shows all of the colors in our visual spectrum. It helps us understand how various hues relate to each other. By using this tool (which has been around since 1692), we can create pleasing color schemes and balance different tones and intensities.
  • Color Schemes
  • A color scheme is a combination of two or more colors that work well together, whether they’re complementary or analogous. Using these schemes is an easy way to create harmony in your design work, but there’s no limit as far as how many different combinations you can create—some designers will even use all five basic hues!

A Color’s Value When Creating an Artwork

The value of a color is determined by how light or dark it appears.

A color’s value can be altered by adding black, white or gray to the hue. For example, if you mix blue and white together, you’ll create a lighter shade of blue (a sky blue). If you mix blue with black instead of white, you’ll end up with a darker version of the same hue (a navy). In other words: The more black in your mixture, the darker your final product will be.

If two colors have different values that contrast each other well—and if they’re used sparingly and appropriately in your piece—you can create strong visual contrast between them and give your artwork greater depth as well as drama and excitement.

Can the True Color be Seen?

You may not know this, but the actual color of an object depends on more than just what the artist was trying to portray. The color you see depends on a few things:

The quality of your monitor.

Your eyesight.

The light in the room where you’re viewing it (or lack thereof).

The colors you pick should not just be beautiful, but also harmonious.

It’s important to remember that not all colors are equal. The value (lightness or darkness) and intensity (how bright or dull the color is) of each hue is different, and those differences can have an impact on how well your artwork works.

The first step in creating harmony with your color choices is making sure all of them are in balance with one another. This means choosing hues that are compatible and complimentary—that is, hues whose tones complement one another without clashing. To do this well, you’ll need to understand what makes a color compatible or complimentary, which we’ll cover below.

Once you’ve got that down pat, it’s time to think about how the values and intensities of your chosen hues affect their relationship to one another. A way to do this is by using complementary pairs: two colors that sit opposite each other on the color wheel (as shown above). These pairs have opposing values—the brighter hue will always be paired with its darker counterpart—and they’re often used together because they complement one another so well!


Color is a powerful tool for artists. By understanding the basics of color theory and applying them to your work, you will find that your paintings become more expressive and visually appealing. It’s important to keep in mind that when using color, it should not just be beautiful but also harmonious with each other so that they don’t clash or stand out too much from each other. To achieve harmony between colors, try using complementary colors such as red and green (opposites on the color wheel), blue and orange (adjacent colors), yellow-green and blue-purple (two shades). All the best in using powerful tool for artist.

How to Maximize the Impact of Your Content in Social Media


If you’re new to social media marketing, you might be wondering how to get the most out of it. Actually a social media management agency can answer your question. That’s a fair question, and there are many answers. For example:

  • You can use tools like Hootsuite or SproutSocial to schedule posts in advance
  • You can optimize your content so that it performs better on its own platform (for example by including images). But what about maximizing the impact of your content across multiple platforms? How do you do that? Well, there are nine easy ways!

Optimize your social publishing process

To maximize the impact of your social media content, it’s important that you optimize your social publishing process. Here are a few things you can do:

  • Set a schedule for publishing. You should have a goal of publishing at least once per day on all channels where you’re active. You might want to increase this number if you see that people are responding well to the frequency of posts or if there is a lot going on in your industry (events, conferences, etc.).
  • Use an editorial calendar tool such as Hootsuite Pro or CoSchedule or an Excel spreadsheet template like this one from HubSpot. This tool will help guide all aspects of your social presence including writing/editing new posts and scheduling them out across multiple networks at different times throughout the week so that every audience sees something fresh!

Optimize your content for each platform you use

Each social media platform has its own content rules, so it’s important to know how to optimize your content for each one. For example, if you’re on Facebook and posting a link with an image, the best practice is to include both the text and image in the post. This will make sure that your posts show up in Facebook’s newsfeed.

On Twitter, however, where people tend to be more engaged in real-time conversations than scrolling through their feeds for updates from friends or brands they follow (you can learn more about this here), you want to focus on sharing interesting links without being too promotional with them. This will help increase engagement with followers who are interested in what you have to say as well as increase click-through rates and get people interacting with your account more often (and thus seeing what else has been shared).

There are many ways of optimizing for different platforms but this should give you a good idea of some basics that apply across most channels:

Post your content more than once

It’s important to note that posting your content more than once is a good idea. It doesn’t matter if you post 100 times, the second post will get less traction than the first. The reason for this is people are busy and might not see your first post in time.

It’s better to post the same content multiple times than to post different content every single time. Don’t be afraid of reposting!

Use the word ‘video’ in your tweets

  • Use the word “video” in your tweets. When you use the word “video,” it helps Twitter know that your tweet is more than just text and will show up under video (or “Videos”) in search results.
  • If possible, add a relevant hashtag to your tweet. Hashtags are a way to categorize and search for tweets across all platforms, especially on Twitter—so don’t forget to use them! You can also join conversations or start new ones by adding hashtags that relate directly to what you’re tweeting about.

Use hashtags (but don’t go overboard)

Using hashtags is an easy way to connect with other people, but if you use too many, it will look spammy and make your content seem less authentic. Use hashtags that are relevant to your content, and don’t be afraid to experiment with different variations of the same hashtag.

Hashtags can also help you get more followers on social media sites such as Twitter, Instagram and Facebook—so use them wisely!

Ask questions

Ask questions that are interesting to your audience. Ask questions that get people to comment. Ask questions that get people to share, and ask questions that get people to tag their friends. But only ask the right kind of question! Don’t ask ones that are too difficult for the average person to answer, or you’ll just end up alienating them with your superior intellect.

Create visual content

Visual content is a powerful tool for getting your message across. It can be used in a variety of ways:

  • Visuals are easier to share than written content, and they’re more likely to go viral. A good example of this is the viral video “Gangnam Style,” which had 508 million views on YouTube by 2018.
  • People remember images and videos better than text or numbers. If you want people to remember something about your company or product, consider creating an image or video that tells that story. You can also use images or videos as part of an email campaign or social media post if you need to drive home a point quickly and simply (such as in the case of a sale).
  • Images and videos can be repurposed across multiple channels—for example, Facebook stories allow users to add them into slideshows so other users can swipe through them one at a time without clicking away from the app itself.*

Establish a posting rhythm and stick to it.

Establishing a posting rhythm is important for social media. If you don’t post regularly, your audience will forget that you exist and stop following your content. The best way to keep them engaged is by creating a posting schedule so they know when to expect new content from you.

The specific frequency of your posts depends on the platform—for example, Twitter favors shorter messages while Instagram tends to encourage longer ones—but generally speaking, you’ll want to post at least once per day across all of your platforms so that people are still engaged with what’s happening in the world around them when they check their feeds later in the day or evening (depending on where they live).

It’s not hard to optimize your content for impact, but you do have to think through these nine points.

  • Optimize for impact.
  • Posting rhythm and consistency are key.
  • Create visual content that adds value to the conversation, but don’t just post “because it’s a picture.”
  • Ask questions—and respond to comments from others on social media.


If you take the time to optimize your content, it will have a much bigger impact. Your social media efforts will be more effective and your followers will be more engaged—which means they’re more likely to engage with your posts, too. Pickedfirst.com.au can attest the effect of their social media strategy for each month.