Social media services can be wonderful way to promote your business, but it is also a huge time suck. Here are some things you should consider before using social media for your small business:
- Be prepared to spend some serious time on it. It takes a lot of time to build up an online presence, and even more time to keep it going. If you are not prepared to spend at least fifteen minutes a day, don’t bother with the effort.
- If your business is local, don’t bother with Twitter or Facebook at all. You will be better off focusing on Google Places and any other online resources that are specific to your area.
- Your content should be interesting and informative, but it should also be short and sweet. Tweets should be no longer than 140 characters, and Facebook posts should be kept under 500 words or so. Remember that people will read or scan your post in a couple of seconds, so keep only the most important points in the text of your posts. Use links to show people more information if they want it.
- Don’t just repeat everything you have on your website in Facebook or Twitter posts. If they want information, point them to your site where they can get more details without having to leave their feed.
Using social media marketing for your small business is not difficult, but it does take dedication and time. Social media marketing is all about networking and connecting with people within your industry.
This type of marketing is very important for small businesses because having a strong presence on the Internet makes it easier to promote your business, generate sales leads, and establish credibility. That is why it is vital that every small business owner takes the time to become familiar with social media sites like Facebook, Twitter, LinkedIn, Google+, and others.
Social media marketing has even become an essential component of search engine optimization (SEO). Search engines like Google are becoming increasingly dependent on social media sites when they rank websites. So if you want your website to show up at the top of search engine results pages (SERPs), then you need to have a popular presence on social media networks.
Social media is a great resource if you use it correctly. If you use it incorrectly, or incorrectly for your business, then it can do more harm than good.
The best social media strategy for small businesses is to use the tools that are most helpful and ignore those that aren’t. Learn more about some effective social media strategies for your business.
There are many different ways to use social media and not all of them work for every business. When choosing which ones to use you will need to think about what your customers like and what they want from your business.
An example of this would be if you want to post pictures of your products on Facebook and Pinterest because you know your customers like those kinds of pictures, then that would be a very effective way to use those sites as part of your social media strategy. However, if you don’t know what your customers like and dislike then choosing how to use those sites can be more difficult.